Following/engaging with a brand via social media is not always a comfortable thing for most people. Some will follow just get updates on deals. Some "like" the brand, but don't care at all about what the brand is wanting to feed them. Pulling out the passion in people transforms casual followers into brand ambassadors.
My group in my MARK 5000 class are doing a presentation on "Red Bull." This is a brand that has envoked passion within hearts of their followers. An energy drink doesn't really pull out a lot of passion in and of itself. But Red Bull has become more than that. Through Social Media they have become one of the driving forces behind extreme sports. The brand represents adventure. When you drink a Red Bull you aren't just trying to get a energy boost, your partaking in the extreme adventure that comes with Red Bull. If you go to Red Bull's Facebook page, they have a picture of a guy snowboarding. Red Bull goes beyond a simple energy drink, into an experience with the customer that inspires passion.
When consumers of Red Bull talk about Red Bull they of course talk about the taste, but more importantly they talk about the extreme nature of the brand. They are able to connect with the brand in a way that makes them passionate about the brand.
Sunday, March 31, 2013
Monday, March 4, 2013
Svpply // stylish, curated shopping
Pinterest has been all the craze. The social site masterfully encourages user generated content. This allows people to scour through all sorts of "pins" finding numerous things they love. Businesses have taken to Pinterest by pinning pictures of their clothing items or products with links to their websites. This is a wonderful way to get your product in front of people. Even though I am a guy, I can confidently say I am a Pinterest user. I enjoy looking at different things that fancy my interest. But often times I wish it were easier to find and purcahse the things I see on Pinterest.
Well, not too long ago I found out about Svpply which combines stylish, curated content with the ability to purchase. As stated in the about section on their website, "Svpply is a community of people discovering the products they love." Each of the million or so products on the site's shop section have been selected by members of site using the bookmarklet; essentially like "pinning."I enjoy browsing through the different items in the shop section because if I find something I like, I can click on it and either select "want it" for my followers to see or "buy it" which takes me to the site that is selling the product. I can also browse through the "feed" section which are items posted by people I am following.
I enjoy three main things about Svpply:
1. The products are stylish, fresh, and sometimes odd. You'll find everything from some classy boots you would love to rock to an iphone projector to your own beer making kit. There is so much more. Art, home goods, books, can all be found on Svpply. And you can bet they will be hip.
2. Svpply smoothly connects social with commerce. As I said earlier, what I stumble across on Svpply can be clicked on to bring me right to the website selling the product. It makes sticking to a budget difficult though. I have clicked "buy it" numerous times and thankfully for my bank account, I've chickened out. Nevertheless the convenience is there.
3. Their email list rocks. I am on the email list which is sometimes a nightmare with companies. Not the case with Svpply. They send out "best of the week" products curated by their staff. Also, they send out a "sleepers" list of products undiscovered by the general public. I like these lists because there is much variety which stimulates search of products I like or want to buy.
Well, not too long ago I found out about Svpply which combines stylish, curated content with the ability to purchase. As stated in the about section on their website, "Svpply is a community of people discovering the products they love." Each of the million or so products on the site's shop section have been selected by members of site using the bookmarklet; essentially like "pinning."I enjoy browsing through the different items in the shop section because if I find something I like, I can click on it and either select "want it" for my followers to see or "buy it" which takes me to the site that is selling the product. I can also browse through the "feed" section which are items posted by people I am following.
I enjoy three main things about Svpply:
1. The products are stylish, fresh, and sometimes odd. You'll find everything from some classy boots you would love to rock to an iphone projector to your own beer making kit. There is so much more. Art, home goods, books, can all be found on Svpply. And you can bet they will be hip.
2. Svpply smoothly connects social with commerce. As I said earlier, what I stumble across on Svpply can be clicked on to bring me right to the website selling the product. It makes sticking to a budget difficult though. I have clicked "buy it" numerous times and thankfully for my bank account, I've chickened out. Nevertheless the convenience is there.
3. Their email list rocks. I am on the email list which is sometimes a nightmare with companies. Not the case with Svpply. They send out "best of the week" products curated by their staff. Also, they send out a "sleepers" list of products undiscovered by the general public. I like these lists because there is much variety which stimulates search of products I like or want to buy.
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